The adverb 纷纷 indicates that an action is performed randomly or chaotically.
In a sentence, it is followed by a predicate which is expressed by a verb.
Examples
人们纷纷传说他将是未来的首相
There are rumors that he will be the future prime minister
rénmen fēnfēn chuánshuō tā jiāng shì wèilái de shǒuxiàng
各家报纸纷纷退避,不敢调查详情
Various mass media organizations didn't dare to investigate the details and backed down from their coverage